I don’t claim to be an expert on when to launch campaign ads, but launching a new campaign ad on April Fools’ Day seems a little unusual. For some reason that’s what the campaign team of U.S. Senate candidate Steve Daines decided to do on April Fools’ Day 2014.

I don’t think they were trying to fool us either – or maybe I missed the punch line or the joke. Judge for yourself; you can view the 30 second ad on YouTube HERE.

In the ad called “Paycheck,” Daines talks about spending “28 years in business creating jobs.” He talks about “in the real world if you don’t do your job you don’t get paid, but that’s not how it works in Washington.” He then talks about the “very first bill” he introduced called the “Balanced Budget Accountability Act.” “It says if Congress doesn’t balance the budget then they shouldn’t get paid.” He goes on to say he approved this message because “Washington needs accountability and some Montana common sense.”

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