Republican Congressman Denny Rehberg’s campaign team faced an interesting decision on Tuesday:  Should they contest the new campaign commercial by Democrat Congressional candidate Dennis McDonald and give him a day or two of free publicity, with links to the commercial in most newspapers, not to mention several news stories about it across the state, or should they just let it go because they are probably far ahead of him in the race.

Rehberg’s legal team decided to fight the McDonald advertisement firing off a 29-page document to the six Montana television stations telling them line by line how many errors were in the campaign commercial. You see the document HERE. It is written by lawyers, so it’s wordy.

Today on the state’s largest newspaper’s website (Billings Gazette) you can find the McDonald television commercial, the internet commercial, the script to the television commercial, the script to internet commercial, and a photo of McDonald. The same things are probably published across the state (as this state is a basically a two newspaper state) – and that’s publicity money can’t buy. Continue reading →