It happened today. Did you see it, yet? We’ve all been waiting days for the big event.

By now, you’re probably asking, “What did I miss? What is this important thing that happened today?”

The big event is that Max Baucus kicked off his campaign advertising blitz on TV this morning!

So, if you are watching your local channels during the news, you’ll probably be seeing one. If you have cable, you might see one, too.

The funny thing is that the Montana media sucked up this announcement like it was an ice cream cone on a hot August day. Baucus has already run a few campaign commercials before today. Remember “Fighting for Children’s Health Care” that aired in February 2008? Remember “Abigail” in October 2007? Remember “Rocky Mountain Front” that aired in December 2006 or January 2007? I guess the Montana media didn’t.

Today his ad was used to tell Montanans that he has not lost touch. He told viewers that he won millions for new highways (what game was he playing that he won?). The ad states that Max created 18,000 jobs (I’d like to see the list). Of course, he says there’s still more to do. Oh yes, the word “powerful” was used in the ad.

The ads were done by an out of state company, which should tell Montanans a lot.

Watch for the ad to run on TV during your local news, and then the reporters will do a story about the ad during their newscasts – a double win for the Baucus camp.

Kicking off an ad blitz this early shows Baucus is a little worried. People across the country are demanding change, and he knows it’s tough to change when you’ve been in office for 30 years. So, he’s spending the money now to cement his position as Montana’s Max.

So according to the media, Campaign 2008 has officially been launched over the airwaves in Montana. Luckily for us, nobody else has any money to run a TV ad, and most candidates probably won’t until the final month before the primary and the general elections. Congressman Rehberg has the money, but lacks a formidable opponent to worry about running TV ads at this time.

Campaign 2008 – Ready, Set, Go!